In the Mendoza region of Argentina, Proemio (‘Prologue’ in old Medieval Spanish, meaning kick- start or first page) was founded in 2001 by Marcelo Bocardo, third generation winemaker and the descendant of a traditional Italian immigrant family founded Proemio with the goal of producing high quality wines that truly represent his ancestors’ passion for viticulture and a legacy for the generations to come.
Marcelo Bocardo could be described as a new wave winemaker of Argentinian wines, avoiding over extraction and heavy use of oak, focusing on expression of the terroir (i.e. Uco Valley, Pedriel-Luján de Cuyo and Maipú).
Marcelo began wine making when he was 12, the third generation in viticulture. His grandfather and father owned just a couple of hectares of grapes in Junín, Mendoza. At those times Argentine wines were totally different and they used to sell thier grapes to big wineries to make table wines. I watched in silence since I was little — that made an impact on my character, on my senses, and in my life. Winemaking is a way of life that has as its premise contact with nature and love for the work.
He now runs a boutique winery with just 4 employees, who all share the same passion that’s put into each drop in every bottle.